Burly
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OpenIn alternative

A free, focused OpenIn alternative for browser profiles

OpenIn routes every kind of link for $11.99. If all you want is to get web links into the right browser profile, for free, with a fast picker and nothing to configure, Burly is the alternative to try.

OpenIn (OpenIn 4) by Loshadki is the most full featured router on this list. It sends not just web links but mailto links, phone numbers, and files to the app of your choice, with regex URL rewriting, scriptable targets, and a selection dialog when more than one target matches. Like Burly, it can open links in a specific browser profile and can target Safari profiles. It costs $11.99 as a one time purchase, or comes with Setapp.

Burly vs. OpenIn, feature by feature

FeatureBurlyOpenIn
PriceFree$11.99 one-time
Opens links in a specific browser profile
Targets Safari profiles
Routes mail, files, and phone links
Regex URL rewriting and rules
Scriptable targets (zsh, JavaScript)
Picker at your cursorRadial, under the cursorSelection dialog
Works with zero configurationRule setup
Per-profile keyboard shortcuts
Global hotkey to open a profile (no link needed)
Per-profile emoji, account photo, and color
Native macOS app

Where OpenIn is the better pick

  • OpenIn routes everything, not just web links. Mailto links, phone numbers, and files all go to the app you choose.
  • It has regex URL rewriting and can run zsh or JavaScript scripts as targets, for advanced automation.
  • Like Burly, it can target Safari profiles, which most competitors cannot.

The verdict

If you want one utility to route every kind of link, mail, files, and phone numbers included, with deep rule based automation, OpenIn is an excellent $11.99 tool. Burly is free and does one job intently: getting web links into the right browser profile through a fast radial picker, with per-profile keys and global hotkeys and nothing to configure.

Visit the OpenIn site

Try Burly free

Native, private, and free. Route every link to the right browser profile in seconds. No account required.

Download for macOS