How Burly compares

Velja is a polished, well loved browser picker by Sindre Sorhus. It routes links to the right browser, profile, or native app using rules you set per host or per source app, and it can strip tracking parameters from URLs on the way. It costs $8 as a one time purchase, with a free trial.

Choosy is a long running macOS browser chooser with the deepest rule engine of the bunch. Rules can match on URL, source app, and even time of day, and it hooks into AirDrop, Handoff, and the Share menu. It can route to a specific profile in Chrome, Edge, Brave, and Vivaldi, and costs $10 as a one time purchase.

Finicky is a free, open source, actively maintained browser router for macOS. You describe your routing in a JavaScript or TypeScript config file, and Finicky sends each link to the right browser or profile with no picker in the way. It can target Chrome and Firefox profiles and is endlessly scriptable, which makes it a favorite among developers.

Browserosaurus is a free, open source browser picker for macOS. Click a link and it pops up a grid of your installed browsers, each on a keyboard shortcut, so you can choose where the link opens. It is simple and friendly, but it chooses browsers, not profiles, so it cannot tell your Work Chrome from your Personal Chrome. It is built on Electron rather than native code.

OpenIn (OpenIn 4) by Loshadki is the most full featured router on this list. It sends not just web links but mailto links, phone numbers, and files to the app of your choice, with regex URL rewriting, scriptable targets, and a selection dialog when more than one target matches. Like Burly, it can open links in a specific browser profile and can target Safari profiles. It costs $11.99 as a one time purchase, or comes with Setapp.