Burly vs. OpenIn
Burly vs. OpenIn
OpenIn is a do everything router for $11.99 that even targets Safari profiles. Burly is free and focused only on web links to browser profiles, through a fast radial picker. Here is how they compare.
OpenIn (OpenIn 4) by Loshadki is the most full featured router on this list. It sends not just web links but mailto links, phone numbers, and files to the app of your choice, with regex URL rewriting, scriptable targets, and a selection dialog when more than one target matches. Like Burly, it can open links in a specific browser profile and can target Safari profiles. It costs $11.99 as a one time purchase, or comes with Setapp.
Burly vs. OpenIn: the quick take
The quick take: OpenIn is a do-everything router for $11.99 that also reaches Safari profiles, the pick if you want one utility for web, mail, files, and phone links with deep rules. Burly is free and deliberately narrow: web links to browser profiles, through a fast radial picker, with per-profile keys and global hotkeys and nothing to configure. Choose by scope, whether you want one tool for every link type or a free, focused one for browser profiles.
Burly vs. OpenIn, feature by feature
| Feature | Burly | OpenIn |
|---|---|---|
| Price | Free | $11.99 one-time |
| Opens links in a specific browser profile | ✓ | ✓ |
| Targets Safari profiles | ✓ | ✓ |
| Routes mail, files, and phone links | ✗ | ✓ |
| Regex URL rewriting and rules | ✗ | ✓ |
| Scriptable targets (zsh, JavaScript) | ✗ | ✓ |
| Picker at your cursor | Radial, under the cursor | Selection dialog |
| Works with zero configuration | ✓ | Rule setup |
| Per-profile keyboard shortcuts | ✓ | ✗ |
| Global hotkey to open a profile (no link needed) | ✓ | ✗ |
| Per-profile emoji, account photo, and color | ✓ | ✗ |
| Native macOS app | ✓ | ✓ |
Feature data verified against each vendor's site in June 2026.
Where OpenIn is the better pick
- OpenIn routes everything, not just web links. Mailto links, phone numbers, and files all go to the app you choose.
- It has regex URL rewriting and can run zsh or JavaScript scripts as targets, for advanced automation.
- Like Burly, it can target Safari profiles, which most competitors cannot.
The verdict
If you want one utility to route every kind of link, mail, files, and phone numbers included, with deep rule based automation, OpenIn is an excellent $11.99 tool. Burly is free and does one job intently: getting web links into the right browser profile through a fast radial picker, with per-profile keys and global hotkeys and nothing to configure.
Try Burly free
Native, private, and free. Route every link to the right browser profile in seconds. No account required.
Download for macOS