Give Every Browser Profile an Emoji, a Color, and a Hotkey
In a browser picker like Burly, each profile can carry an emoji or account photo, a color tint, and its own hotkey. Those three cues turn a list of similar Chrome and Safari names into faces you recognize, and a keystroke that opens the right profile without looking.
Download for MacBy Matt Senter, who builds Burly · · Updated · 6 min read
Matt Senter is an independent Mac developer who designs, builds, and ships small native apps end to end. He built Burly to send every link on his own Mac to the right browser profile, including Safari profiles, which most routers cannot reach, and he writes these pages from that first-hand use.
Once you keep more than two or three browser profiles, a new problem shows up: they all look the same. Work, Personal, a client project, a side hustle, each one is just another row that says "Chrome" with a slightly different name you have to stop and read. The whole point of profiles is to keep contexts apart, but if you cannot tell them apart at a glance, you are still doing the work in your head. A link router that can show those cues at click time is what makes the separation usable.
Burly leans on three small customizations to fix that. Every profile can carry an emoji, a color, and a hotkey. None of them change what a profile is, they just make it instant to spot and instant to reach.
Why give each browser profile an emoji?
When you click a link, Burly shows a quick picker of your profiles. Names alone make you read; a symbol makes you recognize. So each profile can take an emoji, and that emoji rides along everywhere the profile appears.
Setting one is fast. Open Settings, find the profile, and click the emoji button on its row. You get a popover of curated suggestions for the usual contexts, a briefcase for work, a house for home, a laptop for development, a game controller for the fun profile, plus a search box if you want something specific and a paste field for any emoji at all. Chromium profiles that are signed into an account can also borrow their existing account photo, so you can match what you already see inside Chrome.
The result is that the picker stops being a list of words and becomes a row of faces. You aim for the briefcase, not for the third item down.

What does a profile color add?
Color does the same job from across the screen. Each profile can take a background tint from a small curated palette, soft ice, glacier mint, warm sand, arctic rose, and a few more, all chosen to sit nicely against Burly's frosted look without screaming for attention.
Click the color swatch on a profile row and pick a tint, or leave it on the default frost surface. The idea is not a rainbow, it is a quiet code: Work is always the cool blue one, Personal is always the warm one. After a day or two your hand knows where to go before your eyes have finished reading.
Emoji and color stack, so a profile can be both the briefcase and the blue. Two signals are easier to catch in a fraction of a second than one.
How does a per-profile hotkey skip the picker?
Recognizing a profile faster is good. Not having to look at all is better. That is what the per-profile hotkey is for.
Each profile can be assigned a key, and Burly auto-fills them in order, 1 through 9 and then the letters, so you always have a default to start from. Press the global prefix plus that key from anywhere on your Mac and the profile opens straight to a fresh tab, no picker, no link required. The default prefix is the Hyper combo, Control-Option-Shift-Command, which nothing else on macOS claims, so your shortcuts never collide with the system or another app. If you prefer a shorter chord, you can switch the prefix in Settings.
There is one reserved shortcut worth memorizing: the prefix plus 0 always opens your most recently used destination. When you are bouncing between two profiles all day, that single keystroke becomes the one you reach for without thinking.

Don't browsers already let you color a profile?
They do, and those settings are worth using too. Chrome, Edge, and Brave let each profile pick a theme color and an avatar, and Safari profiles on recent versions of macOS carry their own symbol and color. Firefox's newer profile manager adds an avatar and a theme per profile as well.
The catch is where those cues show up. A browser's profile color tints that browser's own windows, so it only helps once you are already inside the right profile. It does nothing at the moment that matters most, when you click a link in Slack or Mail and have to decide where it goes. Each browser also uses its own palette and icon set, so your Chrome Work profile and your Safari Work profile end up looking nothing alike.
Burly's emoji, color, and hotkey are a separate layer that sits in front of every browser. They live in Burly's settings on your Mac, not in the browser, so setting them never changes your Chrome theme or your Safari profile, and they stay consistent across browsers: Work can be the briefcase and the blue whether it lives in Chrome, Safari, or both.
A starter scheme for common profile setups
If you are not sure where to begin, a scheme that maps each cue to one idea is easier to learn than a random one. Pick the emoji for what the profile is for, the color for how it feels to be in it, and the key for how often you use it.
- Work: a briefcase, a cool blue tint, and key 1, since it is the profile you open most.
- Personal: a house, a warm sand tint, and key 2.
- Development or testing: a laptop, a mint tint, and a letter key such as D, so it is memorable without taking a low number.
- A client or side project: a distinctive emoji you associate with that client, a rose tint, and the next free number.
- Anything you open rarely: leave it on the auto-assigned key and the default frost surface, so the quiet profiles stay quiet and the ones you use daily stand out.
Is it worth customizing every profile?
None of this is decoration for its own sake. An emoji and a color cut the time it takes to find the right profile in the picker, and a hotkey removes the picker from the loop altogether for the profiles you live in. Set them once in Settings, where all three controls sit on a single row per profile, and the choosing-a-profile step fades into muscle memory.
That is the whole aim of Burly: get every link to the profile where it belongs, with as little thinking as possible. Making your profiles easy to see and easy to reach is a big part of how it gets out of your way.
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