# Burly

> Burly is a free, native macOS menu bar app that becomes the system handler for http and https links and lets you route each link to the exact browser profile you want: Safari Work, Chrome Personal, Firefox Dev, or any other. It supports all major browsers, including Safari profiles, and discovers your profiles automatically. No account required.

- Platform: macOS 13 or later
- Price: Free
- Category: Link router / browser profile picker
- Made by: Matt Senter (https://www.mattsenter.com)
- Competitors: Velja, Choosy, Finicky, Browserosaurus, Bumpr, OpenIn

## Key pages

- [Home](https://www.burly.click/): Product overview, download, and the radial picker demo.
- [Features](https://www.burly.click/features): Full feature list including the radial picker, per-profile emoji, account photo and color, modifier-key bypass, global hotkeys, and automatic profile discovery.
- [Supported Browsers](https://www.burly.click/supported-browsers): Browsers Burly routes to, including Chrome, Chrome Canary, Chromium, Brave, Edge, Vivaldi, Arc, Opera, Firefox, Firefox Developer Edition, Zen, and Safari (including Safari profiles).
- [Browser Picker](https://www.burly.click/browser-picker): What a macOS browser picker (link router / browser chooser) is, why macOS needs one, how to set one up, and how profile-level routing differs from browser-level routing.
- [Safari Profile Switcher](https://www.burly.click/safari-profile-switcher): How to open a clicked link in a specific Safari profile on macOS. Safari has no public profile-launch API; Burly presses the per-profile New Window menu via Accessibility.
- [About](https://www.burly.click/about): What Burly is and who builds it.
- [Compare](https://www.burly.click/compare): At-a-glance table of every macOS link router (price, profile support, picker style), plus a full head-to-head for each.
- [Blog](https://www.burly.click/blog): Guides on browser profiles and link routing on macOS.
- [Other Projects](https://www.burly.click/other-projects): Other apps by the same developer, Matt Senter.
- [AI Disclosure](https://www.burly.click/ai-disclosure): How AI is and is not used to build Burly. The app itself contains no AI.
- [Privacy](https://www.burly.click/privacy): Burly processes every link locally; no URL data leaves your Mac.

## Blog

- [How to Open Links in a Specific Browser Profile on macOS](https://www.burly.click/blog/open-links-in-specific-browser-profile-mac): Why macOS cannot natively route links to a profile and how a link router solves it.
- [Work vs. Personal: Keeping Browser Profiles Separate on a Mac](https://www.burly.click/blog/work-personal-browser-profiles-mac): A practical profile setup for Chrome, Safari, and Firefox, plus link routing.
- [How to Change Your Default Browser on macOS (and a Smarter Alternative)](https://www.burly.click/blog/change-default-browser-macos): The System Settings steps to change your default browser, and when a link router beats a single default.
- [Give Every Browser Profile an Emoji, a Color, and a Hotkey](https://www.burly.click/blog/customize-browser-profiles-emoji-color-hotkey): Make profiles visually distinct and keyboard-accessible.
- [Open Any Browser Profile With a Keyboard Shortcut on macOS](https://www.burly.click/blog/open-browser-profile-with-keyboard-shortcut-mac): Burly's global hotkeys for opening any profile without a link.
- [The Best Browser Picker for Mac in 2026](https://www.burly.click/blog/best-browser-picker-mac): A roundup of the leading macOS browser pickers and link routers, compared.

## Comparison pages

- [Velja alternative](https://www.burly.click/compare/velja-alternative): Burly as a free Velja alternative, with Safari profile support Velja does not have. Includes the feature table, switcher steps, and sourced pricing.
- [Choosy alternative](https://www.burly.click/compare/choosy-alternative): Burly as a free alternative to Choosy's deep rules engine, reaching Safari and Firefox profiles. Includes the feature table, switcher steps, and sourced pricing.
- [Finicky alternative](https://www.burly.click/compare/finicky-alternative): Burly as a no-config-file alternative to Finicky, with automatic profile discovery. Includes the feature table, switcher steps, and sourced pricing.
- [Browserosaurus alternative](https://www.burly.click/compare/browserosaurus-alternative): Burly as a maintained, profile-aware alternative to Browserosaurus, which retired in 2025. Includes the feature table, switcher steps, and sourced pricing.
- [Bumpr alternative](https://www.burly.click/compare/bumpr-alternative): Burly as a free Bumpr alternative that routes to browser profiles, not just apps. Includes the feature table, switcher steps, and sourced pricing.
- [OpenIn alternative](https://www.burly.click/compare/openin-alternative): Burly as a free, focused alternative to OpenIn, with no rules to set up. Includes the feature table, switcher steps, and sourced pricing.